I started my career in direct response marketing, where I discovered the power of data-driven decision-making. Working in B2C, I learned the impact of blending data-driven strategies and personalization with compelling storytelling. I was fortunate to work with powerhouse brands like Jeep, Cadillac, Sony, Pioneer, and DirecTV, among many others.
Transitioning into B2B marketing, I carried these core principles with me, using insights gleaned through data precision to drive decisions while creating campaigns that resonate with the audience and drive tangible business results. Some notable brands I’ve worked with in a B2B capacity include Dell, Cisco, Thomson Reuters, Blue Yonder, Skybox Security, and Bazaarvoice.
Today, I specialize in weaving ABM strategies that embrace both technology and humanity. Crafting campaigns that deliver real results while keeping things personal.
Collaboration is at the heart of everything I do. I'm not just here to give directions -- I'm in the trenches with you and your team, learning the intricacies of your business so we can create effective marketing together.
Whether I'm leading strategy or getting hands-on with execution, I’m dedicated to being a genuine partner in your success. And if a project requires expertise beyond my skill set, I'll tap into my network of talented experts to fill that gap.
I'm a proud Chicago native and Loyola University graduate, where I channeled my passion for communication, storytelling, and human behavior into earning degrees in Communications, English, and Psychology.
I’ve lived on both coasts and a few cities in between, from Los Angeles and Miami to Detroit and Austin, finally settling in the natural beauty of Spokane, Washington.
Outside of work, I enjoy being outdoors in the beautiful PNW, cooking up an authentic dish of pasta bolognese, or enjoying an old classic movie. My life is enriched by two college-going kids and two furry office pals.